Sarah Bint Abdulaziz is a prominent Saudi television host, media personality, and entrepreneur whose influence spans broadcast media, international events, and brand experiences across the Middle East. Born in Riyadh to a Saudi–Moroccan family, she represents a new generation of Saudi women shaping public discourse through professionalism, cultural fluency, and global presence.

Alongside her distinguished media career, Sarah is the Founder and Managing Partner of STAND HIGH, a premier event solutions and brand experience company based in the Kingdom of Saudi Arabia. STAND HIGH was established as a strategic collaboration between leading industry entities, combining over two decades of collective expertise in event management, marketing, public relations, and creative execution. Under Sarah’s leadership, the company has positioned itself as a trusted partner for delivering high-impact exhibitions, conferences, and experiential brand activations aligned with Saudi Vision 2030.

Through STAND HIGH, Sarah has overseen the delivery of comprehensive event solutions, including full booth design and implementation, advanced 3D modeling and rendering, strategic event planning, and the integration of cutting-edge technologies such as augmented reality, interactive screens, and immersive digital installations. The company has successfully supported clients across key sectors including government, finance, technology, healthcare, oil and gas, automotive, and consumer brands, bringing global standards with strong local insight.

Sarah’s dual role in media and entrepreneurship allows her to uniquely bridge storytelling, public engagement, and brand positioning. Her work reflects a commitment to excellence, innovation, and meaningful impact, reinforcing her reputation as a leading Saudi media figure and a driving force within the Kingdom’s rapidly evolving creative and events landscape.